View Full Version : 11 vBulletin AdSense resources to tune your earnings

11 Jun 2009, 18:20
Using the below resources you will know everything that is required to properly monetize your vBulletin forums. You will know how your visitors behave, how to place your ads and how to color your ads.

1. Using vBulletinís default AdSense integration


A post by Wayne_luke (http://www.vbulletin.com/forum/showthread.php?t=295885) on the official vBulletin.com forums about using vBulletinís integrated functionality for implementing AdSense units. The post features an FAQ, making it fail-safe for every Forum owner.
We recommend the default integration for everybody who:
Öis new to AdSense and wants quick results
Ödoes not want to get into AdSense
2. Banner blindness - our enemy


Banner blindness (http://www.useit.com/alertbox/banner-blindness.html) - The longer your vBulletin forumís visitors have been on the internet the more experience they have. The longer they have been on our forums the better they get used to everything like for example the sub-forums, where they have to post etc. Unfortunately they also get used to our ads and thus they develop a certain banner blindness.

This is an excellent study by Jakob Nielsen about banner-blindness showing and explaining the phenomenon. We learn the following:
Get away from web 1.0 advertising (no horizontal banners, no skyscrapers)
Forum members suffer more from banner-blindness
3. Placing AdSense units at custom locations


A post by NeutralizeR on the official vBulletin.org forums about inserting AdSense at custom locations (http://www.vbulletin.org/forum/showthread.php?t=107965) all around your forums.

Still remember the first resource about banner-blindness? Yes, those codes will give you horizontal web 1.0 banners. Modify the codes and use as many rectangles as possible. The more squares you are using the higher your Click through rate (CTR) is going to be.

4. Template conditionals - customize your ads


The post by Brandon Sheley is a list of template conditionals for vBulletin. (http://forum.vbulletinsetup.com/f18/vbulletin-template-conditionals-list-2185.html). Using them you could for example:
Show ads to specific usergroups
Show ads in specific sub-forums
Show ads at custom locations (forumhome, forums)Whatever customization there is, itís only possible using the template conditionals.

5. The best placements for vBulletin


Adsense Placements (http://www.duoblogger.com/vbulletin-adsense-placements/) - The post suggests the following:
2 large rectangles in the navigation bar
1 large rectangle inside your first post
1 horizontal link unit in the navigation of your forum
1 horizontal banner in your threadbit
2 square link units below the posts
If you have vBadvanced: 1 link unit inside the navigationThe above postís suggestions of AdSense placements for your vBulletin forum are pretty aggressive. But consider, I am showing ads to guests only. I am not monetizing my members and as guests wonít contribute thatís fair. Of course, the more ads you show the less likely they are to register. Itís up to you.

6. Design matters - the following colors make your visitors click

Another post here on DuoBlogger about the colors that get you the highest CTR (http://www.duoblogger.com/best-adsense-colors/). The post suggests the following:
Blend your ads
AdSense Title color = Something blue or the link color on your site
AdSense Background color = your siteís background color
AdSense Border color = your siteís background color
AdSense Text color = your siteís text color
AdSense URL color = your siteís text color
Rotate the colors every now and then to reduce banner blindness
Use AdSense channels to track every slight change7. Work on your forumís AdSense Cost-Per-Click (CPC)


Optimizing your vBulletinís CTR youíll want to work on upping the CPC of the ads in your forum (http://www.duoblogger.com/increase-adsense-cpc/). The post suggests the following:
Get more advertisers to placement target you
Add individual AdSense channels per forum
Use the Google AdSense Ad planner publisher center
Reduce the amount of missclicks as that increases ROI for the advertiser
8. Start working on your vBulletin forum - use this checklist

https://www.vbulletin.org/forum/external/2009/06/39.png (http://www.duoblogger.com/adsense-checklist/)
This post by Mark is a step by step checklist for optimizing your AdSense units. (http://www.duoblogger.com/adsense-checklist/) The post takes you through both CTR and CPC optimization. Follow the steps and you can be sure that you have done something good for your AdSense earnings.

9. Marketing forums on vBulletinSetup.com

https://www.vbulletin.org/forum/external/2009/06/40.png (http://www.duoblogger.com/wp-content/uploads/2009/06/vbulletin-setup.png)

The marketing forums on vBulletinSetup (http://forum.vbulletinsetup.com/f62/) are a great resource to ask questions in case you have any. Many vBulletin owners regularly check out the forums and reply to questions. If you want to get in contact with a vBulletin expert, than thatís what you should be doing.

10. Advertising forums on vBSEO.com

https://www.vbulletin.org/forum/external/2009/06/41.png (http://www.vbseo.com/f160/)

The vBSEO marketing forum (http://www.vbseo.com/f160/) is another great resource. The forums exceed AdSense as the forum owners regularly also review other advertising programs. In case you have any questions or need help with other advertising programs, thatís the forum you should be checking out.

15 Jun 2009, 21:26
Excellent post!


16 Jun 2009, 15:39
great post!

19 Jun 2009, 06:21
Great post, thanks for the info

Also be aware of the following Google Adsense rulings:

Currently, AdSense publishers may place up to three AdSense for content units on one webpage. You may also place a maximum of three link units and two search boxes on each webpage.


Brandon Sheley
19 Jun 2009, 06:55
Great post! :)

23 Jun 2009, 07:07
Hmm, a few new ideas, thank you.

23 Jun 2009, 23:56
how can i change my publisher id?

11 Jul 2009, 10:24
great article

03 Aug 2009, 00:06
thank you for writing it

28 Apr 2011, 03:18
Loved the Article.. Read it three times so far nice bits of info thanks well done..

17 Jul 2012, 14:07
Great article wayne. Im writing a similar updated article for vBulletin-FAQ (http://www.vbulletin-faq.com/making-money-with-your-vbulletin-forum/google-adsense-on-vbulletin/) - I hope I can do as well.