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FTC Guidelines go in effect tomorrow
by BSMedia
01 Dec 2009 02:04

Just wondering how many people plan to follow the FTC Blogger Guidelines that are going in effect tomorrow?

Have you already implemented a page about endoresements on your forums?

Freesteyelz 01 Dec 2009 11:29

For the many sites that endorse products (e.g., teeth whiteners, muscle enhancements, weight lost, software...) they'll be affected. As for me, I don't have any relationships with products that I do endorse, such as vB. :D As a consumer, I'm not bound by the FTC guidelines.

kevcj 01 Dec 2009 17:34


Originally Posted by Freesteyelz (Post 1923450)
As a consumer, I'm not bound by the FTC guidelines.

Yea, but I wonder how this is going to affect sites like CNET, and a lot of websites that are based off reviews of various products.

A few years ago I bought a couple of truck magazines - they were printed by different publishers. Each magazine had a writeup about a certain truck (by different authors) - both magazines used the same exact pictures and the articles were almost word for word. I figured the magazines were more of a press release then a real review.

Hopefully the new guildelines will help stop a lot of sites that do so called "reviews" and are really just a mouth piece for other companies.

As for my blogs and forums, I need to get a disclosure posted before I make any more reviews.

And, as a video blogger, I guess I have to add the disclosure to the end of the videos.

Freesteyelz 02 Dec 2009 22:23

A simple disclaimer can take care of current and retroactive reviews of what FTC consider endorsements.

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