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View Poll Results: What is your overall Bounce Rate average (between Aug 31 - Sept 30 2008)?
0 - 15% 11 10.00%
16 - 30% 26 23.64%
31 - 45% 35 31.82%
46 - 60% 15 13.64%
61 - 75% 14 12.73%
75%+ 9 8.18%
Voters: 110. You may not vote on this poll

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  #1  
Old 01 Oct 2008, 13:28
Princeton's Avatar
Princeton Princeton is offline
 
Join Date: Nov 2001
Real name: Joe Velez
What is your Bounce Rate?

Originally Posted by wikipedia.org
Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the average percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.
What is your Bounce Rate?

I've read some forum admins have a high 70% bounce rate. Danger, Will Robinson! Danger!

If you are one of them - you have a serious problem.

Post the following: (for comparison use stats for the following dates: Aug 31 - Sept 30 2008)
  • Overall site bounce rate
  • Main page (ie. portal) bounce rate
  • Forum index page bounce rate
  • URL (optional)
The goal of this thread is to discuss ideas, offer solutions, and issues that may cause high rates.
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  #2  
Old 01 Oct 2008, 13:48
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SEOvB SEOvB is offline
 
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Real name: Jarvis
When i first started using analytics my bounce rate was as high as 80% in some areas :shock:!

After getting some feedback, and data from what people were looking at, I pretty much completely overhauled my site. Started with getting a new design, then getting better content, since then my drop rate has been in the low to mid 30's pretty much site wide ever since then.
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  #3  
Old 01 Oct 2008, 22:16
djxcee djxcee is offline
 
Join Date: Mar 2008
Real name: Chris N.
My bounce rate for one of my forums is 37.17%. The other is a high 66.67%.
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  #4  
Old 01 Oct 2008, 22:17
nexialys
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my bounce rate must be 100%... people come on my site and leave when satisfied quickly.. lol

--------------- Added 01 Oct 2008 at 22:22 ---------------

my friend Rich will be happy, his bounce rate for WTS in the last 2 weeks is 9.95%... 74.24% direct trafic

on nexialys.net, the rate is 55.95% for the last week because i closed the site and changed to a sub-domain... 44% direct trafic (indexed a lot)

TB, my theology board is at 33.27% for 78% of direct trafic...

Last edited by nexialys; 01 Oct 2008 at 22:22. Reason: Auto-Merged DoublePost
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  #5  
Old 01 Oct 2008, 22:44
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Lynne Lynne is offline
 
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It's 36.8% overall for my site. Only 14% on my forums index page, and 32% for my main site page.
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  #6  
Old 02 Oct 2008, 14:34
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Princeton Princeton is offline
 
Join Date: Nov 2001
Real name: Joe Velez
for the past 30 days (Sept 1, 2008 - Oct 1, 2008)

41% New Visits

40% Overall
17% Main index (portal)
18% Forum index
4% Mods
4% Styles
6% Articles

going by the numbers above, the Main index page should be in the low single digits for a site that does not have any ads .. this tells me that the portal page needs improvement (there's nothing there that grabs the reader)
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  #7  
Old 02 Oct 2008, 14:43
nexialys
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Originally Posted by Princeton View Post
this tells me that the portal page needs improvement (there's nothing there that grabs the reader)
hum, portals are meant to redirect members to sub-pages... if you have a portal with too much information, people do not visit anymore... the portal is for newcombers, not regular members who already bookmarked their prefered part of the site...

having a portal with a high % would be good for information portals, not communities.
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  #8  
Old 02 Oct 2008, 22:53
popowich popowich is offline
 
Join Date: Jun 2004
Originally Posted by Princeton View Post
What is your Bounce Rate?
How do I figure out my bounce rate?

I tried working with the google analytics once but didn't seem to get it put into my templates correctly.

Are there directions to get set up and gather better statistics?

Right now I only have the basic statistics created by webalizer from my apache logs.

-Raymond
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  #9  
Old 02 Oct 2008, 23:59
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Lynne Lynne is offline
 
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All you do to add google analytics is put it at the very bottom of your footer template. That should work.
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  #10  
Old 03 Oct 2008, 00:02
fattony69 fattony69 is offline
 
Join Date: Jun 2007
Real name: Tony
For my homepage: 22%
Site: http://thebestforumever.com
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  #11  
Old 03 Oct 2008, 13:29
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Zachariah Zachariah is offline
 
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Location: Canoga Park, CA
Domain since feb 2007
Who goes the the front of a website when you have search ?

Sep 1 - Sep 30

http://www.szone.us

92.29% New Visits

6.58% Direct Traffic
10.60% Referring Sites
82.77% Search Engines

82.48% Overall Bounce
65.92% Main index (portal) Bounce
16.67% Forum index Bounce

2,020 pagess were viewed a total of 25,169 times

1. /forums/ | 12,427 page views | 87.47% Bounce
2. /gallery/ | 10,323 page views | 58.92% Bounce
3. /forums/index.php | 170 page views | 16.67% Bounce
4. / | 539 page views | 65.92%% Bounce
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Last edited by Zachariah; 03 Oct 2008 at 14:35.
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  #12  
Old 03 Oct 2008, 13:55
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Princeton Princeton is offline
 
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Talking

Originally Posted by nexialys View Post
if you have a portal with too much information, people do not visit anymore...
absolutely correct - I'm with you here.

But, the problem is not "too much information". The problem is too much junk information.

A lot of admins forget that the "portal" (main index page) is not about them...
the portal should be about converting new visitors and redirecting repeat readers. I say this because a lot of vbulletin sites (with portals) have a lot of "junk" blocks on the main page - which are always ignored. I guess some admins think it's cool. (IMO, they use it as a filler - and, it just hurts conversion)

Originally Posted by nexialys View Post
the portal is for newcombers, not regular members who already bookmarked their prefered part of the site...
Bookmarking inner pages wouldn't affect bounce rate on portal.

Anyway...

Are you assuming all members bookmark a specific section of a site?

What's wrong with bookmarking the main index page? That's what most people do. My bookmark to this place is http://vbulletin.org - what do you say about that?

Unless your site is about 'WEB Development', it's safer to assume that a visitor DOES NOT understand how to bookmark OR what it is.

Originally Posted by nexialys View Post
having a portal with a high % would be good for information portals, not communities.
arrgghh, I can't believe that came out of you

there's nothing good about a high bounce rate

A portal should be utilized to:
  • stand out (in our case, from millions of other forums);
  • grab attention;
  • provide a snapshot of what's going on;
  • cause action;
  • and redirect to inner pages.
(I'm sure we can add a lot more to the above list. For now, that will do.)

A portal with no ads should have single digit bounce rate.
If portal contains ads, bounce rate should not exceed 10-20% (safe number).

If portal bounce rate is high - you should seriously consider a major overhaul.



NOTE
The term "portal" is used loosely to represent the main index page (root) of a site. In terms of a vbulletin site, this would include a page other than forum index.
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  #13  
Old 03 Oct 2008, 13:59
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Zachariah Zachariah is offline
 
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Site launched Aug 4,2008 - still in dev (need a new image scroller/rotater and rss feeds re-done)
Domain since 2001

Sep 1 - Sep 30

http://www.chatsworthchamber.com

82.36% New Visits

24.47% Direct Traffic
13.66% Referring Sites
61.87% Search Engines

54.37% Overall Bounce
36.09% Main index (portal) Bounce
16.67% Forum index Bounce

550 pages were viewed a total of 8,632 times

1. / | 1,382 page views | 36.09% Bounce
2. /gallery/ | 1,336 page views | 45.61% Bounce
12. /forum.php | 107 page views| 16.67 Bounce
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Last edited by Zachariah; 03 Oct 2008 at 14:23.
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  #14  
Old 03 Oct 2008, 14:08
nexialys
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Originally Posted by Princeton View Post
arrgghh, I can't believe that came out of you

there's nothing good about a high bounce rate
I did not say " it have to be that way "... i say it is what we regularly see... from experience, i see a lot of sites like cnn.com or espn.com having a ton of bounce because their home page is rotating a load of content, you do not even have to visit internally... and they have a lot of external links on their sites so you bounce just by checking the content...

i'm with you about the over-usage of the portals on vb sites... because the script have blocks doesn't mean you have to activate them.
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  #15  
Old 11 Oct 2008, 16:50
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Princeton Princeton is offline
 
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Arrow

during these economic woes, it's important to fix high Bounce Rate...

for some, traffic will increase in their 'field of interest' - these are the people who have the most to gain (or lose)

to ensure that you are not on the losing end, your main page should have a low bounce rate

if your main page has a high bounce rate - it's time to make some changes

What causes high Bounce Rate?
  • content (quatity, quality, formatting, placement, etc)
  • bad interface/layout (choice of style)
  • bad choice of color (choice of style)
  • linking to external sites
  • ads (ie. Adsense)
  • marketing (false or misleading advertising)*
When linking to external sites or using ads one should consider at least a 5%-10% increase in bounce rate.

With that said, main page bounce rate should be in the single digits (no ads/external links).

* false or misleading advertising will cost you money and will increase bounce rate ... I see this a lot with people using Adwords - their ad variations are not specify and lean towards misleading
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