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  #1  
Old 01 Dec 2009, 02:04
BSMedia BSMedia is offline
 
Join Date: Feb 2009
FTC Guidelines go in effect tomorrow

Just wondering how many people plan to follow the FTC Blogger Guidelines that are going in effect tomorrow?

Have you already implemented a page about endoresements on your forums?
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  #2  
Old 01 Dec 2009, 11:29
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Freesteyelz Freesteyelz is offline
 
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For the many sites that endorse products (e.g., teeth whiteners, muscle enhancements, weight lost, software...) they'll be affected. As for me, I don't have any relationships with products that I do endorse, such as vB. As a consumer, I'm not bound by the FTC guidelines.
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Old 01 Dec 2009, 17:34
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kevcj kevcj is offline
 
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Real name: Kevin
Originally Posted by Freesteyelz View Post
As a consumer, I'm not bound by the FTC guidelines.
Yea, but I wonder how this is going to affect sites like CNET, and a lot of websites that are based off reviews of various products.

A few years ago I bought a couple of truck magazines - they were printed by different publishers. Each magazine had a writeup about a certain truck (by different authors) - both magazines used the same exact pictures and the articles were almost word for word. I figured the magazines were more of a press release then a real review.

Hopefully the new guildelines will help stop a lot of sites that do so called "reviews" and are really just a mouth piece for other companies.

As for my blogs and forums, I need to get a disclosure posted before I make any more reviews.

And, as a video blogger, I guess I have to add the disclosure to the end of the videos.
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Old 02 Dec 2009, 22:23
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Freesteyelz Freesteyelz is offline
 
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A simple disclaimer can take care of current and retroactive reviews of what FTC consider endorsements.
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