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#1
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Most people run 3 ads on their site.
Type and location of ads determines your return. We will discuss location. Did you know that the first ad displayed has the highest return per click? (you get a higher % in return per each click*) Below are some scenarios that I have seen on many forum sites. Site A: Basic forum <table> layout illustration: ______________ ________________ logo_________ | [banner] ______________ ________________ navbar [leaderboard] _______________________________ content _______________________________ has the following ads.. (listed high->low CTR)
![]() The ads are displayed in the following order:
Site B: Forum left column <table> layout illustration: _____________ ________________ logo________ | [banner] _____________ ________________ navbar _____________ ________________ sidebar_____ | [leaderboard] [skyscraper] | content _____________ ________________ has the following ads.. (listed high->low CTR)
![]() The ads are displayed in the following order:
Site C: Forum left column <table> layout illustration: ______________________________ logo ______________________________ navbar [leaderboard] _____________ ________________ sidebar_____ | content [skyscraper] | [banner] _____________ ________________ has the following ads.. (listed high->low CTR)
![]() The ads are displayed in the following order:
* Google does not make this information available; but it's believed to be true by many
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Former vBulletin.org Staff Member Latest Articles: Liquid Layout = Less Ad Revenue? How to Monetize Your Site Improve Web Page Performance How To Write For The Web If it needs instructions, there's room for improvement. Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them! No members have liked this post.
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#2
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I use GAB for Advertisement, tried OpenX but is a bit server-load consuming...
as far as I know AdSense is not giving good result to the majority of the boards although is the 'basic' source of income to consider... but that's my .2 cents No members have liked this post.
Last edited by iogames; 11 Oct 2008 at 20:32. |
#3
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Thanks for the heads up. I guess my ads are optimized then. It just so happens that mine falls along these lines.
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#4
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not sure about what site you are referring about but that calistyle site is NOT
I'm looking at this page: http://calistyle101.com/forums/freeb...p-freepay.html the first ad displayed is your left column skyscraper - not the leaderboard below the first postbit although, the skyscraper earns you the highest return per click it's the leaderboard that gets you the highest ratio on clicks per # of impressions NOTE: I'm NOT referring to the first ad that you see. I'm talking about the first ad displayed (fetched) by your browser.
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Former vBulletin.org Staff Member Latest Articles: Liquid Layout = Less Ad Revenue? How to Monetize Your Site Improve Web Page Performance How To Write For The Web If it needs instructions, there's room for improvement. Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them! No members have liked this post.
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#5
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i've never been able to make adsense work :d I've given up on it and switched to affiliate marketing and made 1000% more in 4 weeks then i ever did with adsense in 4 years
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#6
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Originally Posted by Princeton
Oh, ok. I just assumed the first one on the page would be the first one to load. In the above examples that just so happed to be how they all were.
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#7
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I'm a site c but prefer a footer leaderboard instead of a skyscraper on the side.
-Raymond No members have liked this post.
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#8
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can you have a look at the locations on:
muskelbody.info/forum sportsuche.info/forum thanks for the feedback. No members have liked this post.
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#9
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muskelbody.info/forum
![]() I suggest a new style and logo. I recommend posting your site (for style review) in Community Reviews. about adsense - you have too many above the fold; most likely your bounce rate is really high sportsuche.info/forum ![]() The ads do not integrate well with your style; I also recommend pushing the skyscraper down (add something above it) I recommend posting your site (for style review) in Community Reviews.
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Former vBulletin.org Staff Member Latest Articles: Liquid Layout = Less Ad Revenue? How to Monetize Your Site Improve Web Page Performance How To Write For The Web If it needs instructions, there's room for improvement. Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them! No members have liked this post.
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#10
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i did not understand everything you wrote (sorry i am german).
can i pm you therefore ? No members have liked this post.
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#12
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Hi
Even though this thread is 3 month old I just found it. I am constantly working on optimizing my adsense integration into vBulletin for years now. I think I nearly perfected it but I really like some feedback from you on it http://www.patientenfragen.net I made several of my adsense integrations available as mods for anyone who is interested. Check my profile. Thank you in advance StarBuG No members have liked this post.
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#13
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Logo - Leaderboard (Yes, 728x90 next to the logo. Tight fit for some.)
Adsense Link Units under navbar - (Background to match page background, text to match rest of text on page, 728x15 centered under navbar) Right Column - 120x600 or 160x600 Skyscrapper Footer - Don't bother. CTR isn't worth placing a ad here, and if you place ads in your welcome text, then this would make 4 ad spots (and with adsense, one is going to disappear and leave your page with a hole) With the above, in my experience you would triple your adsense earnings to the other scenarios listed above. And, as for other optimum spots, a 250x250 or 336x250 (I think that's the larger box ad) in your welcome text. Text on the left, Ad on the right. (Add note below this ad (Registration makes this ad disappear. Also, set welcome text to display on every page and not just forumhome) Last position is in the first post for visitors only, either 200x200 image or 250x250 image float right of post content using:
With this layout, here is the breakdown I've experienced personally: 728x15 Text Link Unit Under Navbar - Highest CTR, Highest PPC 728x90 at Logo (to Right) - Next highest CTR and earnings 120x600 Right Column (Top if you run other advertisers, anything after the first skyscrapper banner in my opinion is a waste because the ctr if very low) - Third highest CTR and PPC 200x200 or 250x250 (Unfortunately, I forgot to channel this location, but I know without even channeling it, that this position does great and increased earnings exponentially. And the first post ad spot... does ok, not great, but not to bad. I realize this thread started with three locations, of which the first three I listed are the best positions I have used, however the other spots (which are only shown to guest anyway, do well enough to try them out, and keep if they earn). So how about those other positions that vBulletin makes available to show ads in... Well, the footer location in my experience has been the worse, with a ctr of about .02%, and the thread list bottom, before the quick reply, and end of forums (on forum home) all similar) After first post, which some choose to use the 728x15 text links, and some a leaderboard banner, have always been poor performers as well, not to mention, most members of the forum HATE to have the post broke up by any kind of ad. The other positions haven't seemed to be a nuisance. Anyhow, how that helps. Although I won't publish numbers, as I said this simple change from the usual below navbar leaderboard, ad after first post, and footer location, has tripled, if not quadrupled earnings consistently.
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vBulletin Designer, Coder & Forum Owner No members have liked this post.
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#14
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big squares are thought to do best i hear.....so i got the big square on top, first, next to the welcome image.....does pretty good (on TalkDE)
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Delaware Online No members have liked this post.
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#15
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What do you guys think about the placements on my forum: www.lineolatedparakeet.net/forums
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