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Adsense integration together with nice welcome message - StarBuG optimized blending Details »
Adsense integration together with nice welcome message - StarBuG optimized blending
Mod Version: 1.00, by StarBuG (Designer) StarBuG is offline
Developer Last Online: Mar 2017 I like it Show Printable Version Email this Page

vB Version: 4.0.6 Rating: (14 votes - 5.00 average) Installs: 97
Released: 16 Sep 2010 Last Update: Never Downloads: 0
Not Supported Template Edits  

Introduction:
I am StarBuG, a clinical Physician for Children, and I am running several health Forums to support patients with medical questions. During the many years I am running my Forums I constantly worked on optimizing my Advertising integrations to maximize my earnings and the user experience using my forums. The click through rates for my Adsense integrations are good to very good for forums and may increase due to further optimizations so mark this mod as installed if you use it to make sure you always use the best optimized version of my adsense integration.

What this mod does:
This mod adds a Google Adsense large rectangle below the navbar together with an eye catching welcome message and a call to action (registration). This ad is the best performing ad on my forum. I run a forum with a fixed width and I think that on a fluid style this mod wont look that good but give it a try if you want.

Installation instructions:

in the template navbar find:


Block Disabled:      (Update License Status)  
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and add below:


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Suspended or Unlicensed Members Cannot View Code.

in template additional.css add:


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Suspended or Unlicensed Members Cannot View Code.




Additional Comments:

Make sure you change all lines marked RED to fit your forum.
Of course you should customize the welcome text to fit your forum and change the colors and size of the welcome box to fit your forums theme.

Screenshot:


More of my Adsense Integrations:Demo:
Patientenfragen.net - we have the answers

Of course feedback is welcome and if you have suggestions to further improve CTR please let me know!

ps: The welcome text in the screenshot is an automatic translation by google that's why it is hard to read

StarBuG



Google isn't paying you enough money! Discover WHY!

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Comments
  #2  
Old 16 Sep 2010, 22:33
StarBuG's Avatar
StarBuG StarBuG is offline
 
Join Date: Dec 2001
2 days ago I made a big change to my website that hopefully will increase my earnings a lot over time.

So far I made extensive use of Adsense channels to track each of my Ads separately.
I also activated "placement targeting" for the best performing ad placements.

However I did not realize the full potential of "placement targeting" until 3days after I talked to my direct advertising marketer.

Q: What is the main goal of an advertiser?
A: To show there ads to their target group which most likely will convert

Q: Is wider or narrower targeting more effective?
A: I think it depends but mostly the more narrow the target group is, the better the Ads perform

Just as info to you:
CPM prices for a very narrow targeting e.g. topics about "cough" or "skin rash" are 40-50$ (campaigns that my direct advertising marketer runs)
Campaigns that are not that narrow e.g. health only get 10-20$ CPM.
Yes, it makes that much of a difference.

So what did I do?

I created a separate channel for each forum category that is interesting to advertisers e.g. health, diseases, nutrition, alternative medicine, etc. for the ad in this welcome message.
Each of these channels was selected for placement targeting and got a description that outlined the topics in which these ads will be shown.

Then I created several large rectangle ads and assigned each one a category channel I created before.

Now each thread in a specific forum shows the Ad with the channel that was created for this specific forum.
(At the bottom you'll find the condition chain I created to show different ad channel in each forum)

Now each advertiser can narrow down the placement targeting on my website to a certain topic which suites his campaign best.
For example an advertiser who is selling homeopathy can now target his Ads to my forum "alternative medicine" and his ads are only shown to people interested in "alternative medicine".
This way conversion and CTR should increase quite a bit and a lot more advertisers should use placement targeting on my website over time and with that increase my earnings.

To understand the naming concept for channels that I use read my post:
Google Adsense - The Secret to using Channels

Remember if you create these channels activate placement targeting for each channel and use a informative description!
I used:

Show this channel to advertisers as an ad placement: YES
Ads appear on: other pages > TOPIC of the forum (e.g. alternative medicine)
Ad location: Top Center
Description: Your Ads will only appear on discussion pages with the topic "Topic of your forum". Short Description of my website.
and here is the condition code you can wrap around the above posted mod code:


Block Disabled:      (Update License Status)  
Suspended or Unlicensed Members Cannot View Code.




What are your thoughts on this topic?
How do you handle placement targeting?

Last edited by StarBuG; 14 Oct 2010 at 13:20.
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  #3  
Old 17 Sep 2010, 03:09
VonDoom's Avatar
VonDoom VonDoom is offline
 
Join Date: Dec 2008
Installed rated and nominated.. Ive been looking for this for a cpl years now.. Thanks you very very much.. This little hack will finally complete my customizations!!!

Not really installed yet but clicked anyways because one way or another im going to make this work on my fluid style..
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  #4  
Old 17 Sep 2010, 19:24
gwerzal's Avatar
gwerzal gwerzal is offline
 
Join Date: Oct 2007
can ya please post a url up vondoom once you have done it so i can see what it looks like on a fluid theme
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  #5  
Old 17 Sep 2010, 21:08
VonDoom's Avatar
VonDoom VonDoom is offline
 
Join Date: Dec 2008
Sure im using it now, just click the doberman-chat link in my sig! Im still putting some thought into how to make it fluid. But i have no complaints. I think for now the 1024px compromise will work out fine for me.

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Last edited by VonDoom; 17 Sep 2010 at 21:20.
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  #6  
Old 18 Sep 2010, 03:59
gwerzal's Avatar
gwerzal gwerzal is offline
 
Join Date: Oct 2007
Iv not tried it yet but how abouts if you move it and put it so the sidebar goes along side it.
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  #7  
Old 18 Sep 2010, 21:34
g00gl3r g00gl3r is offline
 
Join Date: Sep 2005
Doesn't seem to be working on savs.co.uk.

Does this line need changing to just show if the visitor is a guest?

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  #8  
Old 19 Sep 2010, 15:00
StarBuG's Avatar
StarBuG StarBuG is offline
 
Join Date: Dec 2001
Just remove

Block Disabled:      (Update License Status)  
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and the only condition is that only guests see it
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  #9  
Old 19 Sep 2010, 19:56
Winter Sonata Winter Sonata is offline
 
Join Date: Apr 2010
Dear StarBuG

Your forum is well organized, Good luck with it.
i am eager to know how you have 2 languages interface ?

Thank you so much for this modification
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  #10  
Old 19 Sep 2010, 20:00
StarBuG's Avatar
StarBuG StarBuG is offline
 
Join Date: Dec 2001
i use vbenterprisetranslator.com but there are hacks available here for free too

And thank you
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  #11  
Old 20 Sep 2010, 01:09
Winter Sonata Winter Sonata is offline
 
Join Date: Apr 2010
Dear friend, please state this in the first post
Remove
Block Disabled:      (Update License Status)  
Suspended or Unlicensed Members Cannot View Code.

It works only when I delete it.....

Thanks , looking for other modifications
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  #12  
Old 20 Sep 2010, 10:34
StarBuG's Avatar
StarBuG StarBuG is offline
 
Join Date: Dec 2001
remove = delete
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  #13  
Old 20 Sep 2010, 20:30
bada_bing's Avatar
bada_bing bada_bing is offline
 
Join Date: Feb 2004
Any way to post this great mod for vb 3.8.x ?
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  #14  
Old 21 Sep 2010, 08:28
StarBuG's Avatar
StarBuG StarBuG is offline
 
Join Date: Dec 2001
I don't run any 3.8 version anymore, sorry
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  #15  
Old 21 Sep 2010, 16:24
bada_bing's Avatar
bada_bing bada_bing is offline
 
Join Date: Feb 2004
Originally Posted by StarBuG View Post
I don't run any 3.8 version anymore, sorry
Awe weak..... (-:
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